Welcome Colorado PGA!
Thank you for having me as a speaker/trainer at your event! It was a pleasure to meet you, and to spend the morning (albeit a snowy one) with you–
I know that we covered a lot of ground quickly during our marketing session, so I wanted to follow up with a quick reminder of what we discussed, including:
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5 Things You Already Know:
- You must identify your target market.
- You need a good website (i.e. one that is easy to navigate and captures information from interested visitors).
- You need to build a list.
- You need to market to your list using email and/or texting.
- You need to utilize social media.
7 Things You Need to Know:
- The 80/20 rule.
- It’s not all about golf.
- The very best social media coverage won’t come from you.
- Embrace mobile and have a plan.
- The best marketing software is only as good as the data you use.
- Don’t neglect low-hanging fruit (aka complete your Google listing)
- Phone calls and face-to-face still matter.[/box]
Keep the Conversation Going
I am available for marketing questions and consulting. Please fill out the form below to connect with me–
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